Belafonte was started in 2012 by Noboru Tanaka, a designer from Tokyo, for more than 20 Years. Mr Tanaka's vision with Belafonte is to create clothing that matches his own personal vision and something that he, himself, would wear. In order to do this, production can become a little expensive, but as a small independent brand by doing this they ensure the greatest quality product for their customers. For each season, half a year is spent researching and evaluating what kind of clothing would be produced during the time period Mr Tanaka takes his primary inspiration from. Belafonte don't like to make like for like replicas of vintage goods but rather take the best part of a vintage design and apply their own vision and touch to try and make something that’s uniquely appealing to their customers. This freedom of design is something that Belafonte hold in the highest regard.