A relatively young brand, Japan Blue started out life in 2010. Hiroki Kishimoto, the designer of Japan Blue, seeks to stress a vintage aesthetic with the fabrics and manufacturing of jeans, but does so with the modern man in mind. They construct simple, high quality garments for easy, everyday wear. They pride themselves on a high end denim, with great construction for a very reasonable price. Japan Blue pride themselves with on the motto, "Material is a key factor to determine the quality of jeans." This is written on every branded swing tag that comes with a pair of Japan Blue jeans and is something every wearer of Japan Blue denim will be able to adhere too.