Dry Bones

As with many Japanese brands Dry Bones evolved from their vintage store 'Razzle Dazzle' in 1989. Originally aiming towards authentic stitch for stitch reproductions, their ethos eventually changed seeing the cultural relevance of their reproductions waining, and the idea of cultural succession ultimately more alluring.  Dry Bones derive their brand name from the "idea that when an animal dies, it decays and only bones remain; but in that process, it fertilises the earth and ultimately gives birth to new life.”
Casting their net of inspiration wider, the brand aims to constantly re-invent and invigorate itself by playfully redesigning and modernising vintage deign standards.