Pure Blue Japan - or Syoaiya - started out life in 1997 in Kurashiki City in Okayama. Devout followers of all things indigo, their company name and brand name both reflect their profound affection with natural indigo, the rich blue colour it holds and the potential it has. Production is incredibly high with particular focus given to yarn dying with the end result always in focus. Their emblem the Shoai leaf represents their entire brand ethos; natural indigo and the possibilities it gives. 
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